BEEF AUSTRALIA 2021

As a primary producer, Beef Week is always a highlight on our calendar and Beef Australia 2021 was certainly bigger and better than ever! Organisers have reported more than 115,000 people through the gates which is fantastic news!  

There was something for everyone to see and do, from the stud cattle on show, demonstrations of the latest farming equipment and technology, not to mention the many stall holders within the pavilions and out under the market tents. 

The Beef Week programme was jam packed with an array of events which varied each day. A surprise visit from the Prime Minister, industry expert discussions and forums, exceptional motivational speakers, poetry telling, live music and entertainers which even included a visit from Bluey the Dog. 

Pop up restaurants, food vans and cooking demonstrations were very popular, and organisers have estimated over 63 tonnes of beef alone was consumed. 

It was great to catch up so many of our local business owners, clients and community members at the event. The networking opportunities were as plentiful as the beef and beverages served up at the many luncheons. The special guest speakers were very interesting and the celebrity chefs entertaining. 

Although increased traffic conditions and closed off roads were an annoyance to some, the cash injection to our local economy was very welcome. 

The Beef Capital has certainly lived up to its reputation and we should all be proud to be a part of our local community.